3 ways to drive calls to your financial services company
For the financial services industry, business is often conducted over the phone. In this case, the goal of marketing is clear: drive more phone calls. The good news is, research shows that customers...
View ArticleHow tutoring franchises with multiple locations can boost revenue
For tutoring and other education franchises, calls drive a significant source of revenue. After all, students or their parents want to know what to expect before committing to a package of sessions....
View ArticleNeed more high-quality inbound calls? Employ a call marketplace!
In many industries, the inbound phone call represents a significant source of revenue. Marketers drive phone calls through search campaigns and other digital media to drive traffic. But even after...
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The Decline of Organic Facebook Reach: How to Outsmart the Algorithm
If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. A recent post from Adgo...
View ArticleTravelers are searching now. Are you prepared to help them book their next...
February and March are the most popular months of the year for research on cruise travel. Learn how you can drive more leads and maximize inbound calls. As holiday cheer fades and end-of-year vacations...
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It’s game time! How hospitality marketers should plan for the Super Bowl
The countdown is on for Super Bowl LII where the New England Patriots will take on the Philadelphia Eagles at the U.S. Bank Stadium, Minneapolis. Teams are ready to throw down and more than 66,000...
View ArticleHow senior living marketers can make the most of a limited media budget
As we move into 2018, senior living marketers everywhere are starting to tap into the marketing budgets they requested a few months back. I hope you got what you wanted! And if you didn’t—or even if...
View ArticleFind more students with the budget you have
If you’re a marketer at an educational organization—an online university, tutoring center or career training company—you’re acutely aware that you need your marketing spend to perform as efficiently...
View ArticleHow are you using speech analytics?
Today’s software administrators need to know how people are using their organization’s technology tools. That information allows them to measure the software’s impact on the business. Speech analytics...
View ArticleHow marketers can use data throughout the customer journey
As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and...
View ArticleHow to delight your high-intent customers and find more of them
For companies who do business over the phone, the goal of marketing is clear: drive more phone calls. The good news is, consumers typically choose the easiest path to purchase. Click-to-call ads are...
View ArticleHow to deliver an excellent customer phone experience across multiple locations
Many franchises and multi-location businesses rely on phone calls to drive revenue. Whether you manage an auto services chain or a national lawn care franchise, how your company handles calls can be...
View Article10 Industries that need call tracking to succeed
Phone calls continue to prove themselves as the driving force in commerce. Even in this age of digital ubiquity, although many consumers start their customer journey online, most transactions take...
View Article4 components of a successful account-based marketing (ABM) program
As technology continues to transform marketing, the role and expectations for marketers are also undergoing a dramatic shift. Marketers are now held responsible for increasing leads, improving...
View ArticleWhy calls matter
With e-commerce on the rise, you may wonder how much calls matter anymore. But the fact is, customers expect to reach you via the channel of their choice, the time of their choice and the device of...
View ArticleNew to call analytics? Start here.
New to call analytics? Start here. Call analytics help you understand your phone calls. You can learn how many calls you get, what the caller is calling about, and which channel drove the call in the...
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3 ways exporting speech analytics data can help your business
Speech analytics have become a significant business tool and many mid-size and enterprise businesses rely on the insights offered right out the box. These can shed light on challenges ranging from...
View ArticleSenior Living Series #3: Numbers don’t lie. They also often don’t tell the...
Marketers in the senior living space share a common challenge: they can’t tie their marketing spend directly to its impact on their organization’s bottom line. The thin amount of data they receive...
View ArticleHappy December 18th; or Answer the Phone Like Buddy the Elf Day
If you’re not familiar with the 2003 movie Elf starring Will Ferrell as Buddy, an elf who finds himself in New York City during the holidays, we recommend you add the lighthearted comedy to your...
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