How marketers can use data throughout the customer journey
As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and...
View ArticleHow are you using speech analytics?
Today’s software administrators need to know how people are using their organization’s technology tools. That information allows them to measure the software’s impact on the business. Speech analytics...
View ArticleFind more students with the budget you have
If you’re a marketer at an educational organization—an online university, tutoring center or career training company—you’re acutely aware that you need your marketing spend to perform as efficiently...
View ArticleHow senior living marketers can make the most of a limited media budget
As we move into 2018, senior living marketers everywhere are starting to tap into the marketing budgets they requested a few months back. I hope you got what you wanted! And if you didn’t—or even if...
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It’s game time! How hospitality marketers should plan for the Super Bowl
The countdown is on for Super Bowl LII where the New England Patriots will take on the Philadelphia Eagles at the U.S. Bank Stadium, Minneapolis. Teams are ready to throw down and more than 66,000...
View ArticleTravelers are searching now. Are you prepared to help them book their next...
February and March are the most popular months of the year for research on cruise travel. Learn how you can drive more leads and maximize inbound calls. As holiday cheer fades and end-of-year vacations...
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The Decline of Organic Facebook Reach: How to Outsmart the Algorithm
If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. A recent post from Adgo...
View ArticleNeed more high-quality inbound calls? Employ a call marketplace!
In many industries, the inbound phone call represents a significant source of revenue. Marketers drive phone calls through search campaigns and other digital media to drive traffic. But even after...
View ArticleHow tutoring franchises with multiple locations can boost revenue
For tutoring and other education franchises, calls drive a significant source of revenue. After all, students or their parents want to know what to expect before committing to a package of sessions....
View Article3 ways to drive calls to your financial services company
For the financial services industry, business is often conducted over the phone. In this case, the goal of marketing is clear: drive more phone calls. The good news is, research shows that customers...
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