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Looking Forward to SMX West Next Week
By Stephanie Craig, Senior Product Marketing Manager As a B2B marketer, I am constantly on the lookout for conferences that inspire, educate and connect me with content about accurately measuring the...
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What I Learned at SMX West – It’s All About the Data
By Stephanie Craig, Senior Product Marketing Manager Making decisions based on data is an afterthought for too many marketers. If I had wondered about this point before, I was certain of it after...
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Look No Further For Shocking Stats About The Power of Phone Calls
By Stephanie Craig, Senior Product Marketing Manager In a recent whitepaper, BIA/Kelsey deemed phone calls the new ad currency of the smartphone era. Businesses want them, and consumers are delivering...
View ArticleMarchex, Mobile and Auto Dealers: Join Us For a Jam-Packed Presentation
By Stephanie Craig, Senior Product Marketing Manager The 17th Digital Dealer Conference kicks off on Tuesday in Las Vegas and is the leading digital strategy conference in the retail automotive space....
View ArticleIn case you missed it, watch our “Mobile Search & Click-to-Call: Turn Mobile...
Get in on the conversation and learn about overcoming the challenges of measuring keyword attribution and call conversion with click-to-call search campaigns. We recently hosted an engaging and...
View ArticleCustomer Success: Allconnect works with Marchex Call Analytics for Search
This week I’d like to feature Allconnect, a customer of Marchex Call Analytics for Search. Allconnect offers consumers a convenient single source comparison and connection to integrated media,...
View ArticleCome Join Us – SES Miami & ClickZ New York
Over the next two weeks, search marketers from near and far will descend upon the east coast for the much anticipated SES Miami 2015 conference and ClickZLive in New York. The Marchex team will be at...
View ArticleNo Time to Lose! Verify Call Extension Phone Numbers with Google by June 2nd
This post is an industry guide on the important steps to make sure your Google ad campaigns continue running smoothly. Beginning June 2, 2015, Google requires verified ownership of phone numbers...
View ArticleMarchex hopes to see you at SMX Advanced in Seattle!
As a B2B marketer, I am constantly on the lookout for conferences that inspire, educate and connect me with content dealing with accurately measuring the impact marketing has on sales. Next week, SMX...
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5 Ways To Make The Most Out Of Your Conference Sponsorship
As many folks in the Seattle search scene know, this week was the annual SMX Advanced conference. Marchex had a strong presence this year, with a panel presentation of search experts and a large booth...
View ArticleGoogle URLs Must be Upgraded by July 1
As you are probably aware, landing page tracking is a major component of click-to-call ad campaigns, and Google is shifting all Destination URLs to Upgraded URLs. This change is occurring on July 1,...
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Online to Offline Attribution in the Mobile Age
Marketers’ interest in better attribution of offline purchases across paid and earned media channels continues to grow, and for good reason. Click-to-call commerce – when a consumer calls a business...
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Marchex and DoubleClick Campaign Manager Partner to Provide a Better View of...
Phone calls are increasingly important in a mobile world, accounting for more than $1 trillion in consumer purchases each year. Naturally, digital marketers are looking for proven ways to connect...
View ArticleWhy Omnichannel Analytics is the Marketer’s Key to ROI Attribution
Our clients are constantly searching for true online to offline ROI attribution across their media channels. Hello? ROI? Marketing can be articulated as a lovely mixture of left brains and right...
View ArticleIntroducing Caller-Based Audience Targeting
Earlier this year we brought you Marchex Speech Analytics, and the adoption from our customers was exceptional. Today, I couldn’t be more excited to follow up with another industry first – Marchex...
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Marchex 20/20: Our First-Annual Client Summit
Hopefully you’ve caught wind that we hosted our first annual Client Summit, Marchex 20/20, this week in South Beach, Miami. We are back in Seattle after an action-packed few days and I want to fill you...
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Women from Tech Talk Women in Tech
Last Thursday, our VOICEs team held a “Women in Tech” Panel to discuss opportunity and diversity in a male-dominated workplace. Manisha Power, Jennifer Beckmann, Lucy Williams, and Vibha Rathi came...
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A Tale of Two Phone Calls
Ever wonder if there’s a difference between a call made from a click-to-call extension, and one made from a landing page? You’re not alone, so we came up with this infographic to help you out: To find...
View ArticleWill Chatbots Eliminate 5 Million Call Center Jobs?
It’s a fair question, will chatbots eliminate call center jobs? After all, artificial intelligence is getting better and major technology companies from Google to Facebook to Microsoft are investing in...
View ArticleNew Updates to Google’s Call Conversion Tracking
Today will be a quick update to my previous blog post on June 1st of this year regarding the limitations of Google’s free tracking lines. This round of updates seems to be geared primarily towards...
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